Privacy Policy
Last updated: January 2026
DK Entertainments ("we", "us", "our") operates dkentertainments.co.uk, an affiliate website providing information about non-GamStop bookmakers. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Information We Collect
We may collect the following types of personal information:
- Contact information: name and email address if you contact us or subscribe to updates.
- Technical information: IP address, browser type, device type, operating system, and approximate location.
- Usage data: pages visited, time spent on pages, referral source, and click behaviour.
- Cookies and similar technologies: as described in our Cookie Policy below.
2. How We Use Information
We use the information we collect for the following purposes:
- Analytics: to understand how visitors use our website and to improve performance.
- Affiliate tracking: to track clicks and referrals to third-party gambling operators and to attribute commissions accurately.
- Site improvement: to personalise content, enhance user experience, and develop new features.
- Communication: to respond to enquiries or send requested updates, where consent has been given.
Our legal bases under UK GDPR include legitimate interests, consent (where required), and performance of a contract.
3. Cookie Policy
Cookies are small text files placed on your device when you visit our website. We use the following types of cookies:
- Strictly necessary cookies: required for core website functionality.
- Analytics cookies: help us understand visitor behaviour and measure site performance.
- Affiliate tracking cookies: track referrals to third-party gambling sites and may be set by us or our affiliate partners.
- Marketing cookies: used to deliver relevant advertising and measure campaign effectiveness.
You can opt out of non-essential cookies by adjusting your browser settings or by using our cookie consent tool. Please note that disabling certain cookies may affect website functionality and affiliate tracking.
4. Third-Party Links
Our website contains links to third-party casino and bookmaker websites, including non-GamStop operators, as well as other affiliate sites. These third parties have their own privacy policies and data practices. We do not control and are not responsible for their privacy policies, cookie usage, or the content on their sites. We encourage you to review the privacy policy of every website you visit before providing any personal information.
5. Your Rights
Depending on your location, you may have the following rights under applicable data protection laws:
- UK and EU residents (UK GDPR / EU GDPR): right to access, rectify, erase, restrict processing, data portability, object to processing, and withdraw consent at any time. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK